As a life long entrepreneur with a passion for all things digital, I thought I would pass along some of my “must read” business books. These are some of the bibles for business that have given me inspiration and direction over the last 10 years. Hope you enjoy!
Tipping Point – Malcolm Galdwell
10 years ago, Malcolm foresaw the emergence of social media while much of the world was still web 1.0. The book outlines the principals behind crowd behavior and viral marketing.
Other must reads by Malcolm: Blink | Outliers | What the Dog Saw
Idea Virus – Seth Godin
A must read for marketers who want to understand how to stand out in a crowd.
Another must read by Seth: Purple Cow
I also recommend subscribing to his blog. He provides daily insight on his unique experiences in the world of marketing and business.
Good to Great – Jim Collins
A study of what makes the difference between a good company and a great company. The author outlines 6 key principals. This book should be read by anyone who takes pride in striving for excellence.
The eMyth – Michael Gerber
Offers a simple, but effective analogy on how to build your business into a thriving, multi-million dollar enterprise.
Just wanted to add in there E Myth was good,….Made to Stick by Dan and Chip Heath was a amazing, they demonstrate there work throughout the book. Highly recommend it.
How about “their”….lol havn’t finished my coffee yet !